Best Hari Raya adverts 2016

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Those celebrating Hari Raya Aidilfitri would have been pretty busy these past days, if not weeks, preparing for the festivities and open houses. The holiday is marked by the exchanging of gifts, family visits, and vast meals. Children are looking forward to their duit raya – gifts of money in small green packets. To get you in the right mood for hari raya, watch these short films that seem to be designed to bring tears in your eyes and make you feel guilty for not doing enough for your parents despite the sacrifices they have made for you:

Selamat

This year the theme seems to be challenging family dynamics and tough times. Vroom Vroom by Petronas:

Tenaga National with Lepas tu is a bit more light-hearted take on asking forgiveness on Hari Raya:

The Missing Ingredient shows the importance of food in the Malaysian traditions – but also sends quite a conservative message of a woman’s worth being measured by her rendang:

Soalan is a short film that takes the topic of parents’ sacrifice to a whole different level. The story of a boy growing up peddling on the streets with his mother makes you reach for the tissue box.

Astro takes on fathers and daughters, and the clash of modern and traditional:

And lastly: Nivea follows on similar footsteps, with a story of a homeless man reunited with is family:

https://youtu.be/_YoRKdSo66Q

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