KL is getting quieter as we speak and I bet roads leading out of the city are getting busier. It’s a perfect time to watch some CNY adverts! This year it seems advertisers mostly stayed away from the typical tear-jerking with tragic destinies and people eating a lonely yee sang. Working parents is a recurring theme, and we spotted a few good ones on the clash of generations at the reunion dinner table. Enjoy!
Petronas takes a break from capitalising on sad stories. This year it is a lighter story with a message of pulling together as a team. We like to see deeper meaning in these things, but perhaps it’s just a story about kids gone fishing:
Digi plays it safe with traditions, rags to riches and paternal love:
Following the classic CNY theme, MyEG reminds us that children’s memories are made by people, not things.
Tropicana follows suit with family moments:
Nando’s ad is a light-hearted take on all those awkward questions young adults get from aunties and uncles during the festive season.
INTI Bachelor’s Degree In Chinese New Year takes a similar stance with a tongue in cheek:
And lastly, this beautiful short film of a boy and the meaning of his name:
Wishing you all Gong Xi Fa Cai and a prosperous Year of the Rooster.